How to do Website SEO Analysis or Site Audit?
Learn how to do website SEO analysis or SEO Audit by following website analysis process.
Step 1 – Google Analytics & Webmaster Code
This is the most important step of SEO website analysis . Add or create google analytics code and webmasters code to track the traffic, audience and acquisition details.Google Analytics is essential for tracking the traffic from different channels and know how the audience is connected with web pages of your site. Also, helpful in tracking conversions to the site. Google webmasters are essential to analyze all technical details like crawl errors, broken links, web spam, removing unnecessary URLs, checking robots etc. Also, check Google Analytics guide for more information.
Step 2 – Robots.txt
Create or update robots.txt file and submit the sitemap to it.Your Robots.txt file tells the search engines which pages to access and index on your website on which pages not to. A sitemap is used to give robots a list of pages that it is welcome to visit. By submitting the sitemap you can (hopefully) increase the number of pages that it indexes.
Step 3 – HTML & XML Sitemap
Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don’t have a sitemap.
Step 4 – URL Canonicalization
Check whether the website is opening from www or non-www or both. If both then select the preferred domain of the website and also select it in google webmasters. 301 redirect is essential to implement between the http:// and the http://www versions of your website. If you don’t, all the inbound links that point to http://www.example.com won’t pass authority over to http://example.com and vice versa.
Step 5 – Rectify Broken Links
Broken link is basically a page not found an error.It is essential to rectify it because of the following reasons-
It creates frustration for the user.
Gives an impression that you are not monitoring or checking the website regularly.
It can harm an authority.
Affects your website conversion if it’s on a sales page.
Hurt your SEO and page rankings.
Step 6 – Speed Test
Your page should be loaded in 5- 7 seconds for good user experience. Check this with GT metrix tool.
Step – 7- Mobile friendly Version
Mobile users are increasing day by day and having a mobile friendly website is not only good for users but it is also one of the ranking factors Google considers. Install WP touch WordPress mobile plugin to make your website mobile friendly.
Step – 8 – Keyword Research
Keyword is the main activity on which website SEO analysis depends so learn this through keyword research guide.
Step 9 – Meta Tags
It includes title optimization and description optimization. Optimizing the title helps in ranking the website whereas optimizing description helps in increasing the CTR (click through rate) of the website.
Step 10 – Competitor Analysis
It is a very important step of SEO audit to regularly keep an eye on your competitors as it helps in adding missing service or product pages, enhancement additions, trending article topics, keywords, backlinks etc.
Step 11 – Enhancement Related Suggestions
It is very important to add features that create a good user experience. Check the competitor’s website and analyze the add-on features that can be added to the website.
Step 12 – Off-page Optimization/ Link building
Check the domain authority, citation flow, page authority and start link building to maintain the keyword rankings on high authority and high traffic related websites.
Also, check how to do website SEO analysis through this infographic. So you will get a quick summary of above steps.
Tools require for SEO Audit
1.Screaming Frog Spider
2. SEM Rush
3. Similar Web
4. SEO Quake
5. Google Keyword Planner
6. Gooogle Analytics
7. Google Search Console
8. Google Page Speed Test/ GT Metrix speed test
9. Mobile-Friendly Test by Google
10 Yoast SEO Plugin
Analyze your site now.
Hope this website analysis steps will help you to properly do website SEO analysis.