What is the Title Tag?
The Title is the first thing which user looks in SERPs as the blue color line. It should be 55-70 characters. There are two reasons why the title tag is so important. First is if you have the relevant and clear title tag then search engines and humans will understand what the page is all about and there will be an improvement in the rankings. Title Tag should be attractive enough to increase the click through rate of the web page. The second reason is title tags are what people often see on social media channels so it should be magnetic enough to attract the visitors. Here are the title Optimization tips.
1. Do Proper Keyword Research
In order to write an attractive title, you need to find the right set of keywords. These keywords are the queries that user may type in the search box to search the products or services you provide. Try to use the intent of the user and search the topic based keywords. List all the keywords and check the search volume and keyword difficulty. Select the keywords that perfectly represent the respective web pages.
It is important to optimize the titles with long tail keywords or 4-5 words keyword phrases. Don’t use generic words to optimize the title instead of it use the phrases. For an instance, if your website is about “hotels” then create the title as “Best Chinese Food Hotels. Visitors use modifiers to search the information or products or services. Hence, try to include words like “best”, “reviews”. Keeping in mind the user’s perspective of searching it can be “Search Engine Optimization” as well “SEO” so use both variations in writing Title. For more detail on keyword research, check How to research keywords for SEO?
2. Unique Title for Unique Web Pages
This SEO practice is useful from the user point of view as to select the URL in SERPs. In the below example, it is shown that all 3 Titles are the same, so users will get confused to select one required URL. Target one main keyword for one web page and add that keyword in the title.
For the search engines, having duplicate or same title for all the web pages means that search engines will get confused and find difficulty ranking the web pages. Hence, target one main keyword and keep it clear as this can make or break your SEO.
3. Put Keywords First
This is important in the title optimization tips. Once you finalize the keywords, place them naturally in the Title tag. Try to place keywords in the beginning as users read near about the first 15 characters. Like humans, bots also read from left to right. Hence, inserting your keywords at the beginning will make the search engine to crawl faster and understand your content quicker. This means that the chances of appearing on your web pages in the search engine result pages are higher.
4. Apply the Best Format
The main elements of your Title tag are the keyword and if you are working in a specific area then the location. Hyphens and pipes are important as they give results for queries such as “web development” as well as “webdevelopment”. Separate the business name with hyphen or pipeline.
“Private Fitness Classes Toronto- Jessica’s Studio”
The process is quite different for the blog post title as you will try to make it catchy for the visitors. Numbers or List type increases the ranking in the SERPs so include it in blog Title such as “5 Fitness Tips to be healthy”.
5. Write for Humans
This is one of the most important title optimization tips. It is vital to put the keywords in the title to please the search engines but it is equally important to please your audience. There should be the right balance of keywords in your title tag. The title will look odd if you write it like “Fitness Classes | Fitness Private Course | Fitness Instructor”. This title will add no value to the readers and thus should be ignored. Avoid keyword stuffing in the title. If you want to add the keywords then Meta description is the best place to focus. Use coschedule headline analyzer to check the score of your title tag with the sentiment.
6. Title Length
The ideal title length should be 55- 70 characters including spaces. One way to reduce your title length is to remove all the stop words such as the, to, in etc. Add the common, uncommon, powerful and emotional words. Remember that every character counts. Using many synonyms will be wastage of character limit as Google recognizes synonyms instead, place secondary keywords.
7. Make it Attractive
The title should be attractive to entice the click on the website. For pages, you can use primary and secondary keywords with location. On the other hand, for the blog posts use only one primary keyword and make it more readable. You can add the brand name at the end for increasing the brand awareness on both pages and posts.
Follow the above title optimization tips to improve the rankings of web pages in the search engine result pages. This will drive huge organic traffic and ultimately lead to conversions.
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