SEO has seen a remarkable change in 2017 and the pattern will continue in 2018 as well. In this post, I have put together the seven SEO trends that will rule in the industry in 2018. These trends are game changers when it comes to SERPs, organic traffic and conversions.
1. Long Tail Keywords
The search pattern is becoming very specific so there is a rise of long tail queries. These queries help searchers to buy the products they are actually looking for. Thus it is important to optimize for the long tail keywords. This will help in increasing rankings and driving massive organic traffic to the search engines.
2. Voice Search
This is one of the most important SEO trends. People prefer voice search whether it is desktop or mobile. But it has been observed that mobile voice search is more compared to any other device. People are having a smart speaker and thus preferring voice search. Optimize the web pages for long tail keywords to show up higher in the voice search results.
3. Semantic Search
In 2018, Latent Semantic Indexing will be the key to success. Semantic search improves the accuracy by understanding the intent of user searching for products or services. It is important to optimize the web page by adding one primary keyword and other related keywords as secondary keywords. This will help the web pages to appear higher in the search engine result pages.
4. Knowledge Graph
Google has frequently shown the results in the form of answer box and featured snippets in 2017 and this will continue to rise in 2018. Knowledge graph enhances the search results gathered from the variety of sources. Try to optimize the search results for zero position to drive massive traffic to the site.
5. Mobile Optimization
Mobile search is increasing day by day and almost surpass the desktop search. Google drives 96% mobile search traffic. It is thus necessary to optimize the search results for mobile. Accelerated Mobile Pages are getting a lot of popularity. It should be done on priority basis on the site. The site should be mobile friendly or has the responsive design. A mobile app can boost the sales of the business especially if it is an e-commerce site.
6. User Experience
The content should be of high quality, appealing including visual and whitespace. There should be less popups/ads and more valuable content to the users. The navigation should be clear with the few steps to reach the particular web page. Personalization is the key to success in 2018 and content should be creating considering this fact.
7. Link Earning Techniques
In 2018, there will be a rise of link earning techniques. Some traditional link building techniques will remain still popular such as citation building, blog commenting and guest posting. Link earning techniques include link bait, link roundups, broken link building; link building with relationship should be adopted in 2018.
These are some of the SEO trends which can yield better results in SEO in 2018. Share your comments below which trends you would follow or like to add in the above trends.
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