SEO changes quickly and it is hard to keep up with the latest trends. In this post, check out all the common SEO myths so that you’re not wasting your time that actually doesn’t matter in 2018.
1. More Content= Better SEO
Quality matters more than quantity. Content created that goes viral is the key to success for SEO. No content is often better than low-quality content. The main role of Google is to display the content that users are actually looking for. The better content you create, the better user experience is. Thus spam has no place to rank anymore. When creating content keep Google’s “10X rule” in mind which means you should create the content ten times better than the competition.
Actionable Tip: Focus on creating quality content rather than quantity.
2. Site Security doesn’t change Rankings
In 2017, more emphasis was taken for web security, international hacking and inauthentic news. The Internet has become more comprehensive thus extra caution is taken for the privacy. In 2014, Google made site security as the ranking factor. Thus it has given advantages to the HTTPS SSL certificate sites over non-certificate sites in the rankings. Google Chrome already warning the users the sight isn’t secure without HTTPS.
Actionable Tip: Get SSL certificate to boost the security of the site.
3. Meta Tags Play Big Role in Rankings
This is one of the most common SEO Myths. For those who don’t know meta tags then there is a little description about them. Meta title is the blue line that appears in the search results and meta description is the description just appear beneath the met title. It is a myth that by optimizing them by keywords, you will crawl early and start appearing in the search results. Sometimes they often result in spam leading to penalties.
Actionable Tip: Create the Meta tags for the users and not for the search engines by avoiding keyword stuffing.
4. Keyword Stuffing Still Matters
Keyword stuffing means inserting words throughout the website without maintaining the keyword density. It is the percentage of times a particular keyword appears in the content. When keyword stuffing is done, it looks spammy and hated by search engines. Google is penalizing the sites who are stuffing the keywords in order to provide a better user experience.
Actionable Tip: Add the keywords naturally in the content of the site to avoid the penalties.
5. Your rankings in the top 10 is guaranteed
Many agencies promise you to rank #1 when they take your project. It’s not guaranteed that you will land on the first page of Google as it requires a lot of hard work and best SEO practices. Some of the practices include building unique content, optimizing meta tags without stuffing the keywords, building quality backlinks. These altogether contribute to the #1 ranking in the search engines
Actionable Tip: Practice the right or white hat SEO techniques to land on the Google first page rankings.
These are some of the common SEO myths; you should consider them while performing your SEO tasks to boost the rankings of the site.
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