15 Effective SEO Writing Tips to Drive Conversions

SEO writing tipsOne of the biggest challenges for Content Writers or Bloggers is following best SEO writing tips. So learn how to optimize content through SEO writing tips and gain more visitors, traffic and conversions.

On Page SEO Writing Tips

Check out how to optimize content for SEO from the below-mentioned SEO content writing techniques

1. Optimize Heading Tags

Heading Tags
i. Use primary keywords in your H1 tag as H1 is the most important tag. Always use your primary or target keyword in the beginning of H1 tag if possible. It gives signals to Google what your page is all about and that your page is targeted for a specific keyword.
You can also create effective headlines and check your score using Coschedule Headline Analyzer.
ii. Add secondary keywords in H2 Tag. Use your secondary keywords in H2 tag since they’ll show Google that your page also includes several subtopics.
iii. Use long tail keywords in H3 Tag.

2. Title Optimization

Start Title tag optimization with the main primary keyword, the closer the keyword in the title, more weight to appear higher in search engines. Utilize the space of 70 characters by focusing additional or supportive or related keywords. Don’t stuff keywords in the title in order to rank. If you are writing a Title for a blog, then keep it informative adding only a main keyword. Add numbers to your Title to provide more value.
Optimizing Title in SEO Writing

3. Meta Description Optimization

It doesn’t have a much effect on SEO, but it’s still worth including your target keyword once in your meta description to increase relevance. It is very important in SEO writing tips so optimize it to get better CTR(click through rates). So try to provide information and value that users click it to land to your page.

4. Natural Use of your Keywords

Include keywords in your content naturally with variations of primary and secondary keywords. Your target keyword should appear in first 100 words. Keep the number of primary keywords more than secondary to show Google that your page is optimized for one main keyword. Add secondary keywords as Latent Semantic Indexing is a good SEO practice for writing. Use long tail keywords as according to a survey, longer keyword searches have increased more than 20%.

Keyword Research Tools

  1. Long Tail Pro
  2. Google Keyword Planner
  3. Keyword.io
  4. Webconfs.com
  5. Kwfinder.com
  6. SEMrush

5. Keyword Density

This is one of the important tips for SEO content writing. It is the frequency with which you use your keywords expressed in the form of a percentage. For example, if you use a keyword four times per 100 words, your content has a 4% keyword density.
Google is smart enough to detect what your page is all about so don’t overuse your keywords or keyword stuffing. In general, you should make sure that your target keywords are used once in meta tags. Maintain the keyword density of around 1-2% and use keywords in a natural way.

6. Length of your Content

From SEO perspective 300-500 words are enough. But Google gives preference to the number of keywords of around 2000 or more. This is because the goal of Google is to provide the most relevant, helpful page for every search query, and the length is closely correlated with relevance and its value. Also, it depends on the form of content such as service page or blog posts. Service page may have less content but blog posts should use long form content.

7. Image Optimization

Give a proper file name having target keywords and alt text to an image. Optimize image size using GIMP tool. Use good graphics which don’t look blur as it represents your brand image.

8. Use of Outbound or External Links

External links are the links that provide page relevancy signals. A recent study has shown that pages with outbound links get more weight age than without outbound links. Add a “nofollow” tag to the external or outbound links

9. Internal Linking Optimization

Add 2-3 internal links to the content. This will reduce bounce rate and provide additional information to the users. Remember not to use the target keyword of the page as an anchor text.

Write for Search Engines as Well as for UsersClick To Tweet

Other tips for SEO Content writing

10. Use Social Sharing Buttons

Don’t forget to include social share buttons for better engagement and gaining more visitors through social media channels. Install Social Warfare Plugin today!

11. Add call to actions

Always use a call to action texts or buttons in order to provide a way to users to perform next steps. It helps you to achieve the content marketing goals and drive conversions.

12.Page Load Speed

Optimize speed as your page/post should load at a faster rate of around 1-2 sec in order to have a good user experience. You can minify JS or CSS scripts using plugins or tools. Don’t use many popups, ads and redirections as it will decrease the speed of your page.

13.Yoast SEO Plugin

It is useful WordPress plugin to optimize your page for search engines as well as for users. It has two sections- keyword & readability. Install and activate it. You will find this plugin below your post. Now check all factors mentioned are optimized and indicating green color. See the snapshot below.

Content Optimization

Keyword Optimization

14. Use Bullet Points

Bullets or numbers make your posts better for readers as it creates more value to the content and highlights the important facts or statistics.

15. White Spaces

White space is the best friend of Content Marketers so leave white spaces appropriately and make the post to look attractive for the readers.

Also, check out the blog post SEO checklist to be followed before hitting the “publish” button.

Follow these SEO writing tips to get good conversion optimization rates.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.


  1. This is not just for content writers, but also for SEOs who do On-Page SEO. Thank you for sharing this anyway. I will also share this to my colleagues.

  2. This is one of the best article. I’ve seen on Content Writing tips. Thanks for sharing such a beautiful piece of work with us..

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