Plumber SEO Marketing allows you to connect with your potential audience who are actively looking for the plumbing services. It is important to follow the right strategies to grow your local plumbing business.
There are two important plumber SEO strategies – On page SEO and off page SEO Strategy. Let’s check each of them in detail.
On page SEO Strategy
This is performed on the site to improve the visibility in the search engine result pages.
Normally the plumbing website is 2-5 pages including home page, about us page, contact us and coupons page. Thus it is important to have the blog page where the long tail keyword can be targeted. You can have a blog post such as “5 mistakes to avoid while plumbing”. This will give you chance to appear at the top position in the search engine result pages. It also provides the chance that people know your plumbing brand when they are seeking the information and can later or refer it for the services. You can also have the specific pages for the service areas so if anyone searches for “Plumbers in Houston”, your web page rank at the top.
Plumber SEO is performed by applying two important strategies- Optimization for conversions and optimization for search. Let’s check them one by one
Optimization for Conversions
The one thing that every plumber wants is lead or conversion. So here are some key points that need to be optimized for conversions.
1. There should be proper navigation having the accessibility for all the pages such as contact us, why to choose us, a page displaying special offers or coupons. The local phone number should be displayed so that customer can call in the emergency. A form can also be used wherein the customer can fill the required details and request a callback.
2. Place the links of the social profiles to develop the authority and credibility amidst the audience for your plumbing services.
3. Display the online review on the site for the customers to earn the trust and in fact, you can also place the widget earned from other reputed sites.
4. It is crucial to have the mobile version of the site and its optimization for the plumbing services.
5. Placing the proper call to action button at prominent places to get the conversion from the potential customers.
Optimization for Search
If you want to improve the visibility of your plumbing business in the search engines then you have to optimize it for the search.
1. Optimize the title, description, headings, sub headings, ALT text with the keyword users may type in the form of search queries. Local keyword research strategy can be helpful in improving the visibility in the search engines and for the plumber SEO marketing.
2. URL should be static and optimized for one main keyword. Perform internal linking optimization with proper and rich anchor text.
3. Resolve all the technical errors including robots.txt, sitemaps, broken links, canonical errors, server errors, etc.
Off Page SEO Strategy
Imagine when a user searches the plumber services and your local listing appears at the top in the local three pack results. It’s definitely a win-win situation for you. But there are three important plumber SEO strategies responsible for this type of search result.
Claimed and Optimized GMB Profile
Create and optimize the Google my business profile by following the below-mentioned procedure
1. Add the company’s full name and avoid stuffing the keywords in the name. You can also update by claiming if it is already created. Add the website URL in order to get one authority backlink.
2. Add the proper details including the local phone number and avoid using the toll-free number. Select the proper category and add the business description. Don’t stuff keywords in the description.
3. Remember to add the correct operating hours so that when people need the plumbing services, they can contact immediately.
4. Improve the online presence of the profile including the number of followers, frequency of blog posts, post engagements and online reviews. Keep the profile active.
Accurate and Quality Citations ( Name, Address, Phone Number + Website)
Google gives preference to as many online accurate citations across the web as possible. So claim the profile and update citations on high authoritative sites such as Yellow pages, Yelp, Manta, Foursquare, etc.
Get the online reviews on high authoritative sites. In fact, you can ask your customers by providing an option to give you the reviews on any of the online directories of their choice.
Now that you know the plumber SEO marketing strategies, follow them and get as many customers and earn profits.
Image Credit: SEODennis.com