Monitor Keyword Rankings to Improve SEO for Your Site


Monitor Keyword RankingsKeywords are the backbone of SEO. At the end of the month, we all prepare keyword ranking report and compare them. It is not only important to make keyword report but continuously making strategies for improving it every month. If you want to improve your organic traffic and rankings in SERPs, then monitor keyword rankings regularly. It helps you to create the right strategy and boosting your SEO efforts.

In this post, I will discuss the importance of keyword monitoring and strategies to improve SEO for your site.

Monitor Keyword Rankings & Follow Strategies to Improve SEO

Keyword monitoring is important to improve your SEO efforts by analyzing the problems and fixing it immediately to get the original position or higher rankings in SERPs.

Keyword Monitoring Tools

1. SEMrush
2. SERP Lab
3. Google Rank Checker
4. Google Search Console
5. Google Analytics
6. SERP Surf

1. Optimization of Meta Tags or Content

By monitoring the keyword rankings regularly, you can identify the SERPs positions for the drop of rankings. Now that you know which keywords are showing the decline in the rankings, you can analyze the pages and optimize them if required. You can optimize the keywords or content or both for the web pages. This helps in getting the original rankings or even higher in the search engine result pages.

2. Penguin 4 Update Recovery

In 2016, Google released the major update called Penguin 4. According to this update, Google will penalize the web pages instead of the whole domain for building spammy links. Many sites are affected by this update. If you want to check your site is affected or not monitor keyword rankings. In case, there is a significant drop in the rankings then check the spam scores of the web pages in open site explorer or Majestic.Spam score ranges from 1-17 where 1 being lowest and 17 the highest. If the spam score is greater than 7 then affected links need to disavow in the Google Search console tool.

3. Improve Traffic

Keyword monitoring helps to improve traffic for your site. Analyze the traffic in Google Analytics and compare the traffic or current month with the previous month. If there is a drop in the organic search traffic then analyze the metrics, clicks, impressions, CTRs and average position. If impressions are more and click through rate is less. Then you need to improve the descriptions or branding. Because people are able to see your page ranking but not clicking it. Fix this problem by optimizing the meta tags or content or branding on social media channels.

4. Fixing Penalties

Monitor keyword rankings and see if there is a drastic drop in the ranking position. Check the penalties caused by Panda, Penguin or Hummingbird, Pigeon or Possum. Remove the Google penalties and regain the ranking position in SERPs.

5. Perform Keyword Research

If the keyword rankings are not providing you expected results. Then perform Keyword Research again and identify keywords which can land you the top position in SERPs. SEMrush is the great tool to monitor keyword rankings and identifying keywords which if optimized in the content and meta tags can deliver better results. I have used this tool to improve the SEO of my site and observed improvement in the traffic. This tool lets you know the keywords which you can optimize to even improve the current position in SERPs.

6. Utilize the Power of Social Media

Use social media channels to promote the pages which are showing the decline in the rankings. This will help to improve the metrics such as average time spent on site and reducing bounce rate. Social media also helps in increasing the brand awareness and authority and trust of the site. People know your brand, remember and get converted when they see it on the search engines. It also helps in building the quality links on the high authority social media channels including Facebook, LinkedIn, Twitter, Pinterest, etc.

7 Important Social Media Optimization Tips

7. Building links

Link building strategy is very important, especially after Penguin 4 update. After this update, it is important to build the for individual pages rather than the whole domain. When the site has many web pages then it is difficult to identify and select the links for off page activity.

But keyword monitoring helps in prioritizing the links for performing link building activity. Monitor the keyword rankings and analyze the keywords which are showing the decline in the rankings. Try to build links for the web pages which are showing the drop in the rankings. This will help to improve the domain authority of the site and ultimately the ranking of those pages which were showing the decline in the rankings.

The best way to perform is building the links on high authority domain by using the keyword as the anchor text. Google gives weight age to these links and improves the ranking in search engine results pages.

Conclusion

I hope from now on when you monitor the keyword rankings, you will utilize these strategies and improve the rankings of your keywords.

Over To You

Share below your comments on which strategy helped to improve the keyword position in search engine result pages.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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13 comments on “Monitor Keyword Rankings to Improve SEO for Your Site

hi very nice article thank you for sharing 🙂

Reply

Keywords are the user queries which should be used to build intent and the foundation of any article. I like how you connect the dots for your readers in how keywords play an important role. Keep up the good work.

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harpreet

hi, very good articles
thanks for sharing keep up the good work

Reply

After visiting your blog I found that you have published adorable and skills providing the blog. You have also used a simple language which easily gets understandable and showing the best options for the SEO Company. I am totally impressed and in future, I want to keep regular visiting on your websites.

Reply

Hi Shruti,
It is a really awesome article,
Thank you for sharing.

Reply
Nikhil Shukla

I am new to SEO. Thanks for sharing this useful information. keep posting more articles on SEO.

Reply
Avani

Thanks..
Very Nice Article….

Reply
Mohd. Atif

Hi Shruti,

I saw some of your post and they are very interesting to read specially this one. As you mentioned the method to monitoring keywords, I will definitely apply for my website. Thanks

Reply
satyendra kumar kashyap

very good article

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ajay

very good article

Reply
Tushar Wane

hii Shruti,

Very useful article

Reply
Pankaj Rajput

Nice post and i will apply to my site

Reply
Gourav Manuja

Nice blog. True said….without understanding the keywords, SEO is of no use.

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