Local SEO Checklist for Small Business


Local SEO ChecklistIf you are the owner of a small business or working for local clients you need to have a local SEO checklist. Here is the checklist for small businesses, local business or start-ups

On-Page Factors in Local SEO Checklist

1. Title Tags

It’s important to target location-specific keywords as it is difficult to rank for generic keywords due to high competition. Insert city or state specific keywords in the title to easily rank in the search engine result pages for a particular product or service. For writing an appealing title, check title optimization tips.

2. Clean URLs

Use URLs which are SEO friendly and contain location-specific keywords according to your service locations. If a business is having multiple locations, then it is better to target single page for a single location.

3. Duplicate Content

Remove the duplicate pages by checking it in a plagiarism checker tool such as Copyscape or small SEO tools plagiarism checker and put the canonical tag to prioritize preferred URL if both URLs have link juice. Otherwise, it is better to use 301 redirection or remove duplicate pages.

4. Logos & Images

Images should be of high resolution and optimize it for size and add ALT text containing the main keyword. The file name should be proper because if the text doesn’t get indexed then the file name will do a much better job in describing the image than a generic name plus it will help in rankings than generic terms.

5. Non-www to www

If you have both versions of www and non-www indexing then select the preferred domain in the search console and put 301 permanent redirection to the non-preferred version.

Search Console

Set up your account and ensure that site is crawled by bots and fix technical errors such as crawling errors, broken links, robot testing, manual spam.

Google Analytics

Set up a Google Analytics account and verify it. Monitor audience, acquisition, behavior pattern and analyze results regularly. For more details about Google Analytics, check Google Analytics guide.

Indexable Menus

Set your primary menu in WordPress. The primary menu should be properly navigable. Also, set front page as Home and posts page as a blog and that should be chosen in reading settings of WordPress.

Consistent NAP

This is a most crucial factor in local SEO checklist. Citation i.e. Name, Address and Phone No. should be accurate across the web. For local SEO, focus on citation building to increase the citation flow of the website.

City Service Page

Add city specific words with the generic words to rank higher in the search engine results. If you have multiple locations, then add city page to the website.

Blog

For ranking faster and keeping website content fresh, you need to regularly update the blog section of the website. Check content marketing guide to generate ideas, optimization, planning strategies and measurement.

Mobile Friendly Website

A website should be mobile friendly to cater the needs of increasing number of website users.

Google + Profile

Check whether your Google+ profile is set or not. Claim Google My Business page. Link Google + Profile and Google My Business Page and optimize it by following the below-mentioned procedure.

  1. Add or update the full name of a business and don’t stuff any target keywords in the company’s name.
  2. Add the business site so that you will get one inbound link from the business profile.
  3. Use the local phone number rather than a toll-free number as it is unacceptable to Google.
  4. Upload the real and authentic images which can be related to your work or team or other images that represent your business.
  5. Select a proper category in the category section as it is the most important factor in the Google My Business Listing.
  6. Keep the description of your business to the point without any keyword stuffing.
  7. Mention the correct operating hours so that people can contact for the local services.
  8. Identify and clean the duplicate listings which are not adding any value by verifying them and deleting it with a caution
  9. Focus on the ranking factors, including the number of followers of your GMB page, posting blog posts frequently, engagement of posts, number of online reviews.
  10. Keep the profile active by responding to the reviews even the negative reviews and by posting the blog posts regularly and engaging with your audience by replying and commenting.

Schema Mark Ups

Check schema mark up for local business and generate schema code using JSON-LD. Add and implement schema for product reviews, organization schema and article schema.

Important Directories for Citation

Bing, Yelp, Yellow Pages, Foursquare are the main web directories but there are some others as well, such as express update, Manta, Superpages, brownbook.net for the USA.

Citation Building

This is the most important part of local SEO checklist. Submit the local bushiness listing on the important web directories. Fix the listings and also submit the business listing to the industry or niche specific directories. Check and compare the competitor’s citations in the majestic or Ahrefs tool. Modify the old citations with accurate NAP.

Reviews

Respond to your online reviews and negative reviews as well. Focus on generating the online reviews and also link the reviews or badges on your site in order to develop credibility and trust among your visitors.

Conversions

Keep call to action button, phone no, email id, testimonials easy navigable for conversions. Track these conversions by setting goals in Google Analytics. Improve your SEO strategies to get more conversions.

Social Profiles

Build a profile on the best local social networking sites such as Twitter, Facebook and Foursquare with the accurate NAP and a website link. Keep the profiles active by posting and replying regularly.

Over to you

Hope you will follow this local SEO checklist and get more traffic and conversions for your small business or local projects.

Share your comments below if above strategies worked for you or share any additional strategy worked for your business or project.

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Freelance Blogger, Certified Content Marketer, Certified Digital Marketer and Solopreneur of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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Have any Question or Comment?

5 comments on “Local SEO Checklist for Small Business

Madhushalini

Hi,
I agree with the article totally as we have all seen and heard how Google now works and they focus heavily on social media and some of their own tools and how big your network is. Also most people don’t keep their listings consistent with address phone number and some other details so they have different info all over the web but only 1 location making it hard to rank for a certain area. If you ever change locations you should go back and change your information to keep it consistent with your actual location.
Thank you for sharing this today!

Reply
Shege

Thanks a lot for this. One area I just benefited most from is giving images relevant filename instead of the default.

Reply
Bhagat Singh Sharma

That’s a great article over seo and I agree with all terms contains in your post.

Reply
Kinjal Shah

Your seo related article for small business is very helpful and after read this article my all doubts clear.It is exactly what i was looking for.I have learned a lot from your article Thank you for sharing with us.

Reply

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