Instagram is widely used social platform with 600 million active users. There are billions of posts every day on Instagram having more post engagements than Facebook or Twitter. Don’t only focus on increasing the follower base but start applying important Instagram Marketing Tips to drive more sales.
Instagram Marketing Tips to Drive More Sales
1. Build Strong Instagram Profile and Bio
First of all, create a business Instagram profile. Write a killer content in your author bio and provide value to it so that people understand the benefits of choosing you over others. You can offer value in your bio which can act as a lead magnet to attract more customers. Set up your brand reputation and include a link to drive the traffic to the site and make your bio clickable. Maintain the identity of your brand by keeping the name and image consistent. An Instagram profile should be effective enough to increase the follower base. You can keep on changing your bio and add the link to offer to announce the launch of latest products and services.
2. Add Value to Your Posts
This is one of the most important Instagram Marketing Tips. Focus on adding a unique value to your posts which differentiate you from your competitors. The posts should not pitch the sales but offer value to the users. Use relevant and popular hashtags as they can widen the visibility of your posts. It is recommended to use not more than 5 hashtags as the posts look salesy. Use sites like hashtagify or app such as Iconosquare to find the popular and trending hashtags. You can utilize tools like Canva to design the images and use proper dimensions of the image to post on Instagram. Ideally, it supports the square format of 612X612 dimensions so resize the image accordingly otherwise the image will be lost in the display feed. Repurpose content from other accounts to add the value to the Instagram posts.
3. Utilize Instagram Features
There are numerousInstagram features you should be using to boost the sales. Some of the popular features are Instagram stories, managing filters and sending direct messages. Some of the latest features of Instagram are hashtag stickers, selfie filters to show some of the brand’s personality, rewind format to attract user’s interest. Try to utilize as many Instagram features to boost the sales for your business.
4. Connect Social Profiles
Connect social profiles such as Facebook business page, Tumblr, Twitter, Flickr. By linking all the social profiles you can increase the engagements for your posts by simultaneously posting it on other social media channels.
This helps to expand the reach on all the social media platforms. It also creates the avenue for huge social media traffic to the site. Cross promotion helps to increase the reach of your posts.
5. Grow Your Audience
Grow your audience by increasing the follower base on Instagram. Research and include the popular and relevant hashtags to expand the reach of your posts. Try to share the user-generated content with appealing images to boost the engagement for the posts and growing the audience on Instagram.
6. Measure Your Results
Set the SMART- Specific, Measurable, Actionable, Relevant and Time specific goals. Use tools such as Iconosquare to measure the results what is working and what isn’t. It helps to measure the crucial data for the Instagram success. Check the frequency and views for your Instagram posts and schedule them accordingly to boost the engagement for your posts.
I hope these Instagram Marketing tips will help you to apply the right tactics and get the success in your Instagram Marketing.