Setting up Goals & Filters in Google Analytics

The reason for setting up goals in Google Analytics is that it tracks conversions.

And conversions generates revenue.
Before setting up goal decide –
Are you looking for leads?
Email newsletter signups?
Want to track particular time duration on the site?
Want to track email or phone no. clicks?
Looking to track a particular amount of selling price?

Follow these steps for setting up goals in Google Analytics

1. Go to your Google Analytics standard reports
2. Click on the “Admin” button in the top right corner.
3. Click on “Goals”
Click “+ New Goal”
Set the type of goal you have decided.

URL Destination: Tracks a goal when people visit a specific URL such as “Thank You” page.
Visit Duration: Tracks a goal every time someone spends a particular amount of time on your site.
Pages/Visit: Set a certain threshold for a page number views that will track a goal during a visit.
Event: You’ll need to define an event by adding a code to your site. Once Google Analytics is tracking the event, then you can set it as a goal. See Google’s Event Guide for more information. You can use raven tools site to generate the code.

If you’re want to set goal funnels as well, select URL destination, define the goal URL (the final URL that you want people to reach), check box “Use funnel” option and add the preceding URLs of your funnel. Check the final settings of how it looks.

Goal set up in Google Analytics

Add Filters that Exclude Your Internal Traffic

Google Analytics collects and tracks every data on every visitor by cookies and javascript enabled and that includes you also. And if you’re checking your site, updating content, then it raises overall traffic by you and your team.So, exclude the IP traffic if you have static IP by following steps
1.Go to Admin
2.Click Filters
3.Add New Filter
4.Add your IP address.
See the below snapshot below

Exclude Ip from Google Analytics

Important tip: Always add the filter by following an order of your requirement as Order matters in setting up filters. If you have set up the filter for include Canada visitors and second for USA visitors  The first filter would remove all visitors except those from the Canada and the second filter would remove all visitor data except for data from USA visitors.There would be no USA visitors since the previous filter had excluded them, and the current data set of only Canada visitors, would not pass through the second filter. So there would be no results.
Rather, a single filter would be needed to include traffic from both the Canada and USA

Filter set in Google Analytics

If you have dynamic IP then just install an extension ”Block yourself from Analytics” for both firefox and chrome.

Don’t forget to check real-time after exclusion of your IP for verification purpose.

Linking Google Analytics Account with Webmaster Tools

Google recently released a scope of linking your Google analytics account with webmasters or search console. It gives the following details
Which keywords are giving the most impressions?
What are the click-through rates (CTR)?
How do you rank for individual keywords with an average position?
Location, devices landing pages of that keyword.
Allows to see acquisition, users and time.
You will need to activate Google Webmaster Tools on your site and connect it to your Google Analytics account.

Check the next chapter of this Google Analytics study guide to know the Periodic table, terms, and their explanations.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.