Five Outdated SEO Practices You Need to Stop in 2018

Outdated SEO PracticesYou are hurting your SEO efforts if you are still practicing wrong SEO Techniques or black hat SEO. Focus on using white hat SEO techniques only and avoid these five outdated SEO practices.

1. Link Farm

To come on the first page of Google is the ultimate goal of any business or company. So it follows the black hat SEO techniques to build links quickly and link farm is one of them. It is a process of creating free sites using Blogger or WordPress and posting the content on them to link the main site. This is commonly used black hat technique due to affordability. But search engines detect these SEO practices easily and the site has to face serious penalty issues.

2. Link Wheel

Link Wheel is also used for building links in the wrong manner and fool search engines. This is an outdated  SEO practice which is used to link the main website with other sites randomly. Suppose you have the main website say A and other sites are B, C, D & E often a free version of WordPress or Blogger. So in order to get links on site A, internal linking is done in B, C, D & E. At the same time, external linking is done from A to B, B to C, C to D and D to E. Search engines can detect this and all the efforts and time goes in vain.

3. Dedicated Page For Every Keyword

In order to rank for all the target keywords, businesses often create a dedicated page for every keyword. But to get the results it is important to target the keywords properly on one page. Suppose you have the business for welding and you want to target all the types of welding. So you can create a page “5 Popular Types of Welding” with valuable content instead of the creation of one page for every type. By doing this you are trying to rank for each one of them with thin content that is not valuable at all. Search engines give preferences to the relevancy, valuable and dense content.

4. Building Wrong Anchor Text

Anchor text linking is an important SEO practice when it comes to linking optimization. But many SEO service providers use wrong anchor text to build the links. Linking of the keyword which is the main keyword of the post can never rank the page. As search engines don’t know which page to rank because the main keyword itself is pointed to another page. Similarly building exact match anchor text is not good practice to be followed instead building relevant and natural anchor text can add more value.

5. Keyword Targeting V/S Topic Targeting

It’s a long time debate to whether target keyword or topic to the page but topic targeting is effective technique than keyword targeting. With Hummingbird and Rank Brain, adding content based on the topic is more valuable. So follow topic targeting SEO practices.

So stop taking SEO services who follow the outdated techniques and try to focus on the white hat SEO techniques to get results.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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  1. How could you say creating back links using link farm like blogger, wordpress and giving link to the targeted webpage is a black hat SEO?

    Dedicated Page For Every Keyword?
    They are unique pages isn’t it. Why we should not do so?

    1. Link Farm and link Wheel are easily detectable by bots, especially by machine language.

      Also, creating a page for keywords depend on the site domain. For educational, informational and blogs keywords can be targeted in form of posts.

      But for business sites, creating the page for every keyword just to rank will not work. At the same time, page or post should be created for the utility of users and not just the search engines.

      I hope it is clear to you now.

  2. I could understand ji. Apart from that, We shouldn’t create keywords based URL as below right? It doesn’t work I accept but can you tell me the exact reason behind this? Hope you well known that bot will crawl the URL first. So it would be better to give target keywords in URL. Most of the guys are following same scenario for getting listed in SERPs. When a user search for a query like “best SEO services in Madurai”, if they find it in the URL itself then they will prefer to click it.

    For example:-

    1. Yes!

      Because you will not get rankings for these pages as you are creating just to rank.

      If you are not ranking in top 10 for these pages. Then, what is the utility of creating the pages?

      When “best SEO services in Madurai” is typed by the user.

      Google will show the results of SEO services having the physical location in Madurai mostly.

      The way Google shows results in SERPs has changed drastically.

      So it is better to invest time in creating pages which can deliver results.

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