How to Create Facebook Messenger Ads?

(Last Updated On: November 6, 2017)

How to create Facebook Messenger Ads Facebook Messenger is widely used platform for chatting with the millions of Facebook Users. How about placing Facebook messenger ads?

Yes! You heard it right as now you can place your ads in the Facebook Messenger.

How to set Facebook Messenger Ads?

Facebook is rolling out the messenger home placement option globally. Here is the step by step process on how to create Facebook messenger ads.

Step 1: Choose the objective of the Campaign

Start with Facebook Ads manager and choose the campaign objective. For messenger ads, you should select either the traffic or conversion objective as shown in the below image.

Choose messenger ad objective

You should choose the ‘view content’ option in the conversion as shown below to help you to place value of the ad for building brand identity.

Choosing ad conversion

Step 2: Select a Target Audience

You can select the audience in the messenger home screen ads such as lookalike, create the audience and previously saved audience.

messenger ad targeting

Step 3: Select the Ad placement

You can select the ad placement from the edit placement option. Choose the device type and platforms. Add your budget and schedule.

ad placement

Step 4: Create the Ad

Select the Facebook page for which you want to run the ad. Select the format from the single image, carousel, slideshow or single video. In the ‘links” option choose the destination URL. If your goal is to drive the traffic to the landing page then select the website URL in the option as shown in the below image.

messenger ad destination

If your goal is to show the ads on the Facebook messenger then select the messenger option as shown below. When you choose the messenger option then fill the headline, text and a call to action as shown in the below image.

Messenger Ad Creation

Whenever you choose the messenger then you can set up the content for the messenger.

ad set up messenger content

Related: The Ultimate Guide to Facebook Advertising

Step 5: Set the Messenger Content

Click the button “Set up Messenger Content” and add the content you want your audience to view the ads. In the next step, use either the JSON code or quick creation tab as shown below. In quick creation mode, you have to choose introductory text, message format, image title and actions.

ad messenger content set up

From the drop-down list of buttons, choose the call to action button.

set up ad messenger content
Remember to check the preview of the ad in the messenger app on the mobile device or from your desktop.


Now that you have learned on how to create Facebook messenger ads so try to create the one and positive ROI from your paid Facebook ad campaigns.

Image Credit: Social Media Examiner.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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