Having a digital marketing plan is crucial for your business. If you follow the right plan then you will definitely achieve the desired success for your online marketing campaigns. Set the goals and time frame to achieve it along with digital marketing methods. You can also use a template for creating and following it to fulfill the goals.
How to Build a Digital Marketing Plan?
Create Buyer Persona
It is necessary to know your audience well and create their buyer persona. You can perform it by researching, surveying and interviewing the target audience and create the customer base. Utilize the real data and identify the key points such as location, age, income, Job title, etc. Some of the qualitative information is goals, challenges, interest, priorities, etc.
Set and Measure Goals
This is important while creating a Digital Marketing plan. Set your marketing goals which should be SMART- Specific, Measurable, Attainable, Realistic and Time Bound. You can use Google Analytics to set the goals such as duration, destination, Pages/Session and Event. Define the key metrics to measure and analyze the goals to improve the performance of your site.
Perform a Site Audit
Audit the site and identify the gaps and improve them to increase the traffic to the site. You should add the Meta tags and remove the duplicate Meta tags to optimize the site and improve its visibility in the search engines. For an existing site, you can follow the step to improve the search engine ranking. Optimize the website by adding social sharing buttons, proper navigation and other enhancement features depending on the niche of the site.
Content Marketing Plan
Identify the missing pages and add the optimized service pages to the site. You should also add the blog section and post regularly to get effective results. Content should be unique, relevant and optimized maintaining keyword density and proximity. Create the content marketing template and plan the content including blog post, service pages, home page, infographics, social media content, etc.
Social Media Plan
Identify right social media channels as per the buyer personas and optimize the social profile accordingly. Follow the social media optimization tips and keep the profiles active. Create social media calendar and plan the monthly post and schedule it using Buffer or Hootsuite. Measure the performance of social media campaigns and improve to get more engagements, traffic and conversions to the site.
If you’re looking for quick results then you can spend it on paid advertising. You can run PPC ads, display ad or Facebook campaigns. To get effective results, target the audience based on buyer personas in the settings. This will help to drive the right leads or target traffic to the site.
Conversion Rate Optimization
It is crucial to follow the conversion rate optimization tips in a digital marketing plan to get a higher ROI. Optimize landing page, add a call to action button, optimize the speed, increase the time spent on the site. These all help in improving the performance of the site and finally the conversions.
Follow the right strategies to acquire new customers and retain the old ones. Keep your social profiles active and engage customers in the different stages of buying cycle. Ask your loyal customers to provide feedback or star ratings or reviews. Always keep your customers on the top and satisfy them by providing valuable services.
If you’re a publisher or Blogger then you should monetize your blog. There are many ways to monetize the blog including Adsense, Product Marketing and Affiliate Marketing. You can also earn by placing sponsored ads or posts, selling services, etc.
Create a proper plan as mentioned above and include all the digital strategy components to achieve the success and stay ahead in the competition.