Content Marketing is evolving at a very fast pace among all the Digital Marketing channels. It is the backbone of all the digital techniques. Thus we need to adopt the content marketing trends not for this year but for the coming years too.
Top 5 Content Marketing Trends
Content Optimized for Mobile
This is one of the most important content marketing trends. With the growing number of mobile users every year, it is important to optimize the content for mobile. Otherwise, you will lose the mobile traffic for your site by huge numbers. You can use Accelerated Mobile Pages or AMPs to load the content at the faster rate on the mobile devices with the utilization of very fewer data. This will result in increasing the mobile traffic to the site significantly.
Facebook Instant Articles
Facebook is dominating the entire market as it is the primary channel of marketing for SMEs and large enterprises. Instant articles are getting a lot of attention as they are fast and responsive. They load at the ten times faster than mobile web articles. The abandon rate of the Facebook instant article is 70% less than normal articles. On an average, Facebook Instant articles are read more than 20%.
Visual content is preferred by the audience as it looks appealing and interesting. As the social platforms are growing such as Instagram, Snapchat and Pinterest, visual content is getting a lot of popularity. You can easily create attractive images and infographic using Canva and Piktochart tools. People like to share the visual content more so don’t forget to utilize this important content marketing trend in your campaigns.
Embedding video in the content is the key to increase the average time spent on the site. It boosts the performance of the site and enhances the rankings in the search engines. You can use the content in the video to target the audience. With the social platforms like Facebook and Twitter, you can go live and target the audience with the video content. You can also target the video content on social media channels such as YouTube, Facebook, Twitter and engage your followers with your brand.
User Generated Content
User generated content is created by the audience than the brand itself. It is helpful in building the credibility and authority among the users. They create content such as videos, pictures, testimonials, tweets, blog posts. Users trust this content as there is a transparency and content is authentic. User generated content can be in the form of story and people like prefer reading it. People trust the recommendations of the users than the branded content.
The Bottom Line
Incorporate these content marketing trends in your digital activities. These will leverage your content efforts and you will definitely see a boom. It will not only help in the growth of your business or company in 2017 but also in the coming years.
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