Chapter 8- How to Measure Content Marketing?

measure content marketingMeasure content marketing and analyzation are extremely important in order to know what is working and what isn’t. By knowing the insightful data in Analytics tools such as Google Analytics or HubSpot Analytics, you can analyze your content marketing efforts accurately.

Steps to Measure Content Marketing

Step 1- Set SMART Goals

Create SMART Goals i.e. Specific, Measurable, Attainable, Relevant and Timely. It helps in building brand reputation and driving huge traffic and conversions. For example, set a SMART goal that “I have to drive 1000 visits per day through LinkedIn by creating the post “ Top 10 Benefits of Internet Marketing.”


Step 2-Add Goals in Google Analytics

Set up goals, filters, event tracking in the Google Analytics to efficiently measure the performance of your content on the site.

Step 3. Measure Important Metrics

Measure the engagement metrics and content interaction including shares, likes, comments on social channels. Also, measure time spent on site, bounce rate, channels driving conversions, exit rates, etc.

Step 4- Analyze Results

Track the leads by using UTM parameters in the URL build tools and know the exact URL which brings conversions to the site. Also, study the attribution model in Google Analytics to know first, second and last interaction with the sale or purchase.

Step 5- Improve Your Content Strategies

Use ways to increase conversion rates and sales through content by planning effective content marketing strategies. As the ultimate goal of your marketing efforts is to drive sales to the site.

Step 6- Customer Retention

Learn the ways to retain the customer and create brand loyalty. If you can retain the customer by creating specific content knowing buyer personas, then you can convert them from regular customers to loyal customers.

Step 7- Monitor The Results

Monito regularly the performance of your website and optimize the content of the site wherever required. Coordinate with SEO team to provide the SEO report including Site Analysis Details, keyword monitoring and ways to improve search engine ranking.

Hope after reading this post, you will measure content marketing and analyze your content marketing efforts to improve the conversion rates of the site in quick time.

Learn the Growth Marketing Tips in the next chapter of this content marketing guide.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.