10 Most Effective Digital Marketing Channels to Grow Your Business

(Last Updated On: March 28, 2017)

Digital Marketing ChannelsDigital Marketing Channels provide the best chance for your business to compete, attract targeted traffic and grow. It is worth investing in Digital Marketing Channels as they are not only cost effective but also deliver results which can be tracked and measured. According to HubSpot, “ Digital Marketers get better Cost per lead compared to other marketing channels.” They help in building your brand reputation, earning trust and getting conversions. Also, provide the better revenues than any other marketing channel. It is one of the effective ways to achieve your business goals and get a better return on investment.

List Of Digital Marketing Channels

There are many channels of Digital Marketing but check out the ten most effective types of Digital Marketing Channels which will help you to grow your business.

1. Email Marketing

Email marketing is a way to reach your potential or current customers via electronic mail. This is done by a collection of email addresses by newsletter sign up or contact form. Then emailing them by taking their permissions to send updates or information. It is an effective channel to generate the lead by sending time to time emails including offers, newsletters or launch of a new product or service. According to Venturebeat.com’s “State of Marketing Technology,” – “Email is the channel generating the highest ROI for marketers for the past ten years. For every $1 spent, email marketing generates $38 in ROI.”

e mail marketing ROI

Image Credit- http://vogelmarketing.net

2. Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the visibility of a site or a web page in a search engines result pages. People uses search engines frequently whether they are seeking information or interested in purchasing the products or services. So in order to provide them the desired results and rank higher to get a click, search engine optimization is necessary. It will help to land them on your site to take an appropriate action. It includes techniques such as keyword research, on-page optimization, link building, content optimization, etc.

3. Social Media Marketing

Social Media Marketing is an effective in the types of digital marketing channels to reach the target audience and make one to one engagement. In addition, it can leverage your marketing efforts by building brand awareness and getting conversions through social media channels. It includes Facebook, LinkedIn, Twitter, Instagram, Pinterest and more. Also, check out the interesting facts according to social media today.

i.Facebook continues to be widely used social platform with 79% of American internet users.
ii.81% of Millennials check Twitter at least once a day.
iii.The average LinkedIn user spends 17 minutes on the site per month.
iv.93% of Pinterest users use the platform to plan or make a purchase.

So if you are not using social media marketing then you are losing potential customers.

4. Paid Advertising

Paid advertising is the advertising that you have to pay to fulfill your business goals. It can be brand awareness, traffic improvements, increasing social followers or getting conversions. There are three types of Paid advertising-

1. Pay per click (PPC)– It is an online advertising which directs traffic to the websites, in which an advertiser pays when the someone clicks an ad.

2. Display Advertising– Display advertising an online advertising to reach targeted audience through banner ads, rich media, videos and more by manual or automatic placements.

3. Social Media Paid Marketing- It is an online advertising in which you need to pay for display adverts including text, image, video, carousel, sponsored messages. Its cost depends on the type of ad to reach the targeted audience based on demographics, interests, behavior, etc.

As it involves your money, it should be done strategically and well-planned manner to achieve the desired results in the all the channels of Digital Marketing.

5. Content Marketing

Content is the major element of digital marketing campaigns. It should be relevant,  high quality and compelling to persuade the visitors and perform an action. This includes filling the form, subscribe the site or purchase the products. Content includes text, videos, graphics and other collateral that people like to visit.

6. Video Marketing

Video marketing is rising significantly and according to Syndacast, “74 percent of all Internet traffic in 2017 will be video.” Whether it is a social video or article video, all are getting good engagements and conversion rates. Also, according to Martech Advisor, “In Facebook’s Q3 2017 earnings call, the company reported that 3 million businesses uploaded at least one video to their Facebook Business page per month.”
So start using this digital marketing channel in order to grow your business by using an effective video marketing strategy.

7. Mobile Marketing

Mobile Marketing is growing significantly and if you aren’t targeting this channel then you are losing the potential customers. According to AdWeek, “35% of smartphone users check their phone more than 50 times per day.” So target people who use their mobile devices to reach your site by using this channel in your digital marketing strategy. This will help you to convert the visitors into leads.   Mobile Marketing is considered to be the king of all local businesses.

8. Retargeting

This is one of the digital marketing channels which yields highest ROI. When someone visits your site, a cookie is generated. Now when they browse the internet, they will see your ads wherever they visit till cookie expires. It uses the simple fundamental that as people see your brand wherever they go in the form of impressions, they might purchase the product or service.

9. Affiliate Marketing

Affiliate Marketing is a commission based marketing and effective as you only need to pay out when an appropriate action is taken. For an example, if someone purchases a product on your site. You can use this marketing with niche specific bloggers and or content sites by outreaching them. You can even contact trusted affiliate networks to advertise your product or services.

Learn Affiliate Marketing by  #1 Affiliate Marketing Training Portal

10. Public Relations

Online PR is a part of Content Marketing to create promotional content. In addition, it generates brand awareness and creates traffic through exposure in online PR networks. This helps you to promote an event or build the brand presence on the web. You can also distribute your online PR on various channels or on reputed paid networks to reach a larger audience.

Also, check out the trends of top rated digital marketing channels and techniques in 2017 through this infographic by Smart Insights.


Trends of Digital Marketing Channels


Now that you have learned the scope of digital marketing various channels, choose the best one to leverage your marketing efforts. This will not help to grow your business but also take it to the next level.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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