You just launched a blog or a business website. But you are not getting traffic maybe due to lack of right digital marketing techniques knowledge. And you are looking for the answers of following questions.
How to rank my new website quickly?
How to increase targeted website traffic?
How to get website conversions?
So, the answer is simple through right digital marketing techniques, SEO tips, planned content and social media strategy.
Learn all digital marketing tips provided in guides and resources here to optimize a site and rank higher in SERPs. So, after optimization, you can reach potential customers and meet your business goals.
But first of all, you should know the definition of Digital Marketing and it’s importance.
What is Digital Marketing?
This is a promotional technique used to reach customers by using digital channels on the internet. It is targeted, measurable and interactive.
Why is Digital Marketing essential?
1.Cost effective rather than Traditional Marketing: As it is cost effective so, even a small and medium corporation can plan a strategy to generate revenue, which was earlier possible only to large corporations.
According to Gartner’s survey, 40% claimed that they saved money using digital marketing methods. 28% of business owners are shifting to online marketing tools & techniques
2.Delivers Conversion: Whether it is a lead, sale or subscriber, conversion comes from digital techniques such as SEO, SEM, Email Marketing that is also measurable . As a result, most people are preferring it over traditional marketing
3.Better revenues: Higher the conversion rate, the better the profitability. According to Google, companies using digital marketing techniques have 2.8 times better revenue growth expected. So, businesses adopting digital marketing methods at a higher rate.
4.Interaction with targeted audience: Interacting and providing customers what they want helps in developing better marketing strategies. As a result, better conversion rates.
5.Meeting the needs of Internet users: According to the survey, there are 3.2 billion internet users globally by the end of 2015 and now there are around 2 billion smart phone users worldwide. Consequently, higher demand for the internet or an online marketing.
Digital Marketing Techniques
1.Search Engine Optimization (SEO) : It is marketing to reach potential customers through a non-paid or organic medium in search engine results. Only do white hat SEO techniques to achieve great results.
2.Social Media Marketing: It is a method to get results instantly by promoting your content on different social media channels organically or by paid ads through Facebook or LinkedIn.
3.Social Media Optimization: This is a process of developing your social media profiles and engaging your audience regularly.
4.Search Engine Marketing: It is a paid medium of advertising and done mainly through Google called PPC (pay per click) ads.
5.Email Marketing: It is the marketing of your promotional products or newsletters through an email.
6.Mobile Search Engine Optimization: To meet the needs of increasing mobile users, mobile optimization is very essential.
In addition, check out SEO tips, local SEO marketing, social media strategy, content marketing ideas and WordPress tips and tricks provided regularly by blog posts so that you can meet your business objectives.