Earlier a newly established business would have to do traditional marketing and can reach to local clients only. But today, any start-ups can perform digital marketing techniques on their new website, and reach their target audience of an entire world with an effective digital marketing strategy. This seems to be a difficult task if you are new to the online industry. So, digital marketing tips and guides mentioned here will help you to understand and implement the right Digital Marketing Technique for your business.
What is Digital Marketing?
This is a promotional technique used to reach customers by using digital channels on the internet. It is targeted, measurable and interactive.
Why Digital Marketing Techniques over Traditional Marketing?
1.Cost effective rather than Traditional Marketing: As it is cost effective so, even a small and medium corporation can plan a strategy to generate revenue. This was earlier possible only to large corporations.
According to Gartner’s survey, 40% claimed that they saved money using digital marketing techniques. 28% of business owners are shifting to online marketing tools & techniques.
2.Delivers Conversion: Whether it is a lead, sale or subscriber, conversion comes from digital techniques such as SEO, SEM, Email Marketing is measurable . As a result, most people are preferring it over traditional marketing
3.Better revenues: Higher the conversion rate, the better the profitability. According to Google, companies using digital marketing techniques have 2.8 times better revenue growth expected. So, businesses adopting digital marketing techniques at a higher rate.
4.Interaction with targeted audience: Interacting and providing customers what they want helps in developing better marketing strategies. As a result, better conversion rates.
Meeting the needs of Internet users: According to the survey, there are 3.2 billion internet users globally by the end of 2015. And now there are around 2 billion smart phone users worldwide. Consequently, higher demand for the internet or an online marketing.
Which Digital Marketing Technique is better for your business?
It is marketing to reach potential customers through a non-paid or organic medium in search engine results. Only do white hat SEO techniques to achieve great results. To get results for this digital marketing technique , you need to use it successfully by right keywords that are related and relevant to your business. You will not get instant results from this digital marketing technique or channel. But an effective SEO can drive more results and conversions through organic search results.
Paid search advertising allows businesses to appear at the top of search results and pay only when someone clicks on their ad. Google is the main platform in this type of marketing, For this, you need to set up the Google AdWords account, you can create ads based on your target keywords that are when someone clicks on them, you might get conversions. The advantage of paid advertising digital marketing technique is that you will get instant results. Check out the AdWords Fundamentals guide to learn more.
Have you ever noticed that you visited one website and then you see it’s ad appearing on every website you browse? That’s re-marketing through display advertising. Display advertising allows you to reach a larger audience quickly. Study Google Display Network guide to know more about it.
Social Media Marketing
This is the most effective digital marketing technique to engage the audience with your products and services. It helps in building brand awareness. After that, it brings traffic and finally the conversions. It is an effective technique in meeting the business goals. It also includes paid ads on social media channels such as Facebook ads, LinkedIn and Twitter ads.
“Content is king”. So effective content marketing strategy is essential to plan the web content and other marketing activities. It should be optimized including all the content writing guidelines and SEO content writing tips. Google give high preference to the content relevancy and meta tags optimization.
With the increase in the number of mobile users, people are searching more and more on the mobile devices. So, you should optimize the website to target more people to purchase your services or products who are actively searching on their mobiles.
Email Marketing helps you to build a long-term relationship with potential customers who have visited your website before. It is helpful to generate lead or conversion if you have their email address by promoting your product and services. Once they become your customer, you can engage them for more purchases by shooting an email on regular basis.
Check the infographic below that includes digital marketing techniques.
Digital Marketing is an effective way to generate conversions if you use the right digital marketing technique to reach your target audience. Learn all the digital marketing tips mentioned on Rank Digitally – Rank your website digitally.